By following a few best practices, you can remain compliant.
Configure your Shopify checkout to ensure we can text your customers while adhering to compliance standards.
Configure Your Checkout
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From your Shopify Admin, go to Settings → Checkout.
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Scroll down until you see Customer contact, and change "To check out" to Customers can only check out using email.
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Now, scroll down until you see Form options, and change "Shipping address phone number" to Optional.
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Next, scroll to the bottom of the page until you see Checkout language, and click on the Manage checkout language button.
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In the top navigation bar, select Checkout & system, scroll down until you see Checkout contact. Once you've found it, scroll down until you see the Phone label and Optional phone label fields:
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In both Phone label and Optional phone label, type in:
Phone - Receive offers and shopping cart reminders via text message
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After you've updated both labels, make sure to confirm your changes. Click Save in the top right corner.
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Go to your checkout page to verify the changes were successful. It should look like this:
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You're all set! We are ready to start texting your customers.
Opt-out Process Compliance: You should consult with your legal counsel to ensure that your opt-out process is compliant with applicable law and consistent with industry standards.